http://www.adtalk101.com/blog Straight Talk about Advertising Fri, 30 Jul 2010 20:00:31 +0000 http://backend.userland.com/rss092 en If you've been following our blogs, you know our company is always aggressively looking for ways to improve and increase return on our clients' investments. One of the most exciting new concepts is email marketing. You may have heard success stories from business people using email marketing or ... http://www.adtalk101.com/blog/?p=108 A recent article in Ad Age, Ad Industry Battles Back Against Bad Rep, Forms Ethics Institute, really made me laugh. The very formation of this “Institute” by the American Advertising Federation (AAF) which is the Advertising Industry’s primary trade organization founded in 1905, just reinforces the ethics problems in ... http://www.adtalk101.com/blog/?p=106 As you know when a new electronic product hits the market the price drops dramatically over time. That day has come with web site design. In the early days of the Internet, when there was a huge demand for web site design and few highly skilled web designers, ... http://www.adtalk101.com/blog/?p=104 If the audience is not interested in what you are selling it doesn’t matter how many people can see or hear your ad. This fact seems obvious, but when it comes to mass media advertising (radio, TV, newspaper, billboard), many advertisers really miss the mark. It takes extra effort ... http://www.adtalk101.com/blog/?p=102 If you’re in business, you know the economy has forced many businesses to cut expenses. Many of the business people I call on in Central and South Eastern Pennsylvania have few expenses they can cut but very often one of them is their advertising. I have always suggested that if you ... http://www.adtalk101.com/blog/?p=91 With the current economic downturn and digital initiatives changing all the rules, if you’re not planning your advertising a year ahead, this is the year you should start. Start with a Review First, review your advertising from the past year and determine what gave you enough results to consider doing it again. Rule ... http://www.adtalk101.com/blog/?p=86 Time to Check The Infrastructure Of Your Marketing Bridge The Marketing Bridge is a metaphor for the system that bridges the gap between customers and businesses. This metaphoric bridge is supported by pillars represented by many factors needed to hold it up. Some common factors are: advertising, merchandising, ... http://www.adtalk101.com/blog/?p=80 As we approach the end of the year and begin planning for next year, many media outlets with packages and enticements will be approaching you for long-term commitments. The word package sounds nice because it sounds like you are getting something special. Packages are often presented as ... http://www.adtalk101.com/blog/?p=78 Tracking advertising results has always been important, but never more than now. Here’s a new idea on how to get the info you need. Typically advertisers try to track the results of their advertising by asking customers “how did you find out about our company?” Any advertiser who ... http://www.adtalk101.com/blog/?p=75 The importance of Gathering Data to Make Media Decisions The spring radio Arbitron is out! Arbitron is the official rating service of the radio industry. Has any radio station offered to show you the numbers? After all, wouldn’t you like to know what you are paying for? I understand it may ... http://www.adtalk101.com/blog/?p=70